Writer Producer Director
Writer Producer Director
Role: Producer/ Director
Client: Rethink Mental Illness
Format: Branded Video Campaign
In this video for Schizophrenia Awareness Week 2015, we asked four people with experience of the illness to tell us their stories. We asked them how the world sees you when you have schizophrenia. Their responses are heartfelt, shocking and inspiring. Above all they send a clear message: with the right support, a better life is possible. But mental health services are severely underfunded and too many people have to wait too long to get the care they need. This social and digital campaign set out to change not only people’s perception of the illness but raise awareness about the systemic failures in the UK healthcare system that exacerbate symptoms and prolong recovery.